DAVID ROGERS

Digital Marketing Consultant · Dubai, UAE

A full Google Ads restructure using AI-powered Performance Max without increasing the monthly ad spend.

The problem

A Dubai-based real estate agency was running Google Ads with broad targeting, generic ad copy, and no conversion tracking beyond basic form fills. Leads were coming in but at a cost that made the math unsustainable. Over 60% of their monthly budget was going to irrelevant clicks that never converted.

The Approach

Rather than increase the budget, the entire account was restructured from the ground up:

– Rebuilt campaign architecture around high-intent keyword clusters specific to Dubai property types and neighborhoods

– Deployed AI-powered Performance Max campaigns with custom audience signals and asset groups

– Implemented proper conversion tracking with lead quality scoring

– Eliminated wasteful spend through aggressive negative keyword lists and placement exclusions

– Created location-specific ad copy aligned with actual buyer search behavior in the UAE market

The Result

Within 60 days, cost per lead dropped by 43% while lead volume increased 2.8×. The agency was generating more qualified leads at a lower cost on the same budget they were already spending. The 61% of wasted ad spend was redirected toward high-performing campaigns, turning an inefficient account into a scalable growth engine.

© 2026 David Rogers · Dubai, UAE